Jeff Jerden MUP ’04 named Chief Operating Officer at Veritas Investments
Jeff Jerden MUP ’04 has been appointed as Chief Operating Officer (COO) at San Francisco-based Veritas Investments. Veritas Investments, one of the largest operators of multifamily, urban retail and mixed-use properties in the San Francisco Bay Area, has added Jeff to the firm’s leadership ranks. This appointment reflects the ongoing growth of one of California’s premier real estate firms providing high-quality workforce housing to a broad cross-section of residents.
In his role, Jeff will oversee operations, marketing, property services and leasing for Veritas’ portfolio, including the firm’s growing divisions in Oakland and Los Angeles. Jeff will report directly to the CEO, Yat-Pang Au. Justin Sato, previously COO, assumes a new role as Chief Strategy and Portfolio Officer.
CEO Yat-Pang Au said, “We conducted a thorough local and national search interviewing candidates with diverse experience and capabilities to support Veritas’ growth, and our ongoing focus on residents, partners and employees. Jeff’s ability to think strategically and foster cross-company collaboration, as well as his deep, insatiable curiosity and positive demeanor make him a great addition to the team.”